Clear answers before the work begins.
Practical information about 2plus3, Intel, Occasion-Commerce, our products, activation and measurement.
What does 2plus3 do?
2plus3 builds audience-led marketing systems that connect intelligence, content, media, location, commerce and measurement around a defined business objective.
Does 2plus3 work with agencies and brands?
Yes. For agencies, we add strategic, intelligence, product and operational leverage. For brands, we can connect the complete journey around the behaviour the business needs to create.
Can 2plus3 support an agency pitch?
Yes. We can add audience, market, location, journey, product and measurement thinking while working within the agency’s strategic lead and client relationship.
Can campaigns run across African markets?
Yes, subject to market, inventory, data and product availability. The journey and measurement design should reflect the consumer behaviours and infrastructure of each market.
Can 2plus3 use existing campaign assets?
Yes. Active Reach, Amplify Video and rich-media capabilities can extend or enhance suitable existing social, creator, video and campaign assets.
What makes Active Reach different from boosting social content?
Active Reach turns social and creator assets into a broader, addressable experience that can run beyond the original platform and connect with location, retail or response actions.
What role does Adapt Gaming play?
Adapt Gaming creates voluntary attention and participation. It can also generate declared choices and move people towards a promotion, offer, registration or location action.
What is Occasion-Commerce?
Occasion-Commerce is a concept coined by 2plus3. It connects an audience, need state, context, location and physical availability with the most appropriate opportunity to act or purchase.
Does Occasion-Commerce require an ecommerce transaction?
No. The action could involve Maps, WhatsApp, a voucher, promotion entry, store visit, dealer contact, venue attendance, lead or online purchase.
What is 2plus3 Intel?
2plus3 Intel is in development as a privacy-conscious media, human movement and place intelligence platform. It connects campaign exposure with visitation, location behaviour and available commercial signals.
Can Intel support planning before launch?
Yes. Historical footfall, catchments, location behaviour and competitive information can inform where to activate and how investment should be allocated.
Can Intel work without client sales data?
Yes. It can support planning, visitation measurement, footfall analysis, incrementality and optimisation. Client data strengthens the commercial evidence available.
Does 2plus3 Intel identify individual people?
No. The platform uses pseudonymous identifiers and aggregated insight, supported by privacy-by-design, data minimisation and applicable consent requirements.
What is included in reporting?
Reporting is designed around the campaign objective and may include delivery, attention, interaction, response, visitation, incrementality, location, creative and available commercial evidence.
How does 2plus3 measure store or venue visits?
Eligible pseudonymous exposure signals can be matched with subsequent visits to precisely defined point-of-interest polygons within an agreed measurement window.
Is a measured visit the same as a sale?
No. Visitation is a behavioural signal. Sales can only be evaluated when suitable commercial data is available and can be connected responsibly.
What is an incremental visit?
A visit estimated to have occurred because of the campaign, above an established baseline or suitable comparison group.
Can 2plus3 prove sales attribution?
Only where the available data and methodology support that conclusion. Otherwise, we identify the strongest credible evidence across delivery, attention, intent, behaviour and commercial outcome.
Does 2plus3 build apps and tools?
Yes. We design and build practical web apps, interactive experiences, calculators, commerce journeys and community products. Our builds include Round and Hobby Scout, with 2plus3 Intel our largest undertaking in development. Scope, hosting, data handling and support are agreed for each project.
Are the media calculators free?
Yes. The CPM, percentage-change, performance-cost and pacing tools are free and require no account. Calculations run in your browser; inputs are not submitted or stored.