App & tool development

Build the tool the problem needs.

Practical web apps, planning tools, commerce experiences and community platforms. We bring the strategy, user journey and working product together.

From brief to usable product

Some opportunities need more than a campaign.

A retailer needs a better path to purchase. A community needs a reason to return. A team needs to turn scattered information into a decision. We can design and build the experience around that job, then test it with the people who will use it.

For agencies

Make a bigger idea usable.

Interactive pitches, campaign experiences, calculators, dashboards and specialist tools that extend your team’s recommendation.

Explore an agency brief
For brands

Solve a customer problem.

Product discovery, commerce journeys, promotions, community experiences and internal tools designed around a real behaviour.

Explore a brand brief
Built with AI assistance

Shorten the distance to a prototype.

AI-assisted development helps us turn ideas into testable products quickly. Every brief still needs clear requirements, human review, testing and a plan for hosting and support.

Try our working media tools
Our own builds

Products shaped by real problems.

These projects show the range of what we can build. Each is described at its current stage; a working product and a proven commercial outcome are different milestones.

Built · Preparing for pilot rollout

Round

An occasion-led commerce app that starts with the social occasion, then connects the group with relevant bundles, participating merchants and an ordering journey.

It brings Occasion-Commerce, a concept coined by 2plus3, into a usable consumer experience. Commercial rollout and partner validation are the next phase.

Explore the thinking behind Round
Usable community app · Evolving

Hobby Scout

A tool for the TCG and hobby community, connecting collectors with stock discovery, retailer information and useful community signals.

The build demonstrates product discovery, searchable information, location experiences and the challenge of giving people a useful reason to return.

Discuss a community product
In development

2plus3 Intel

Our largest development undertaking to date: a media, human movement and place intelligence platform connecting campaign exposure with real-world behaviour.

The platform is being developed around planning, measurement and decision support. Available data, market coverage and methodology determine what a specific brief can support.

Explore 2plus3 Intel
A practical build process

Make the job clear. Then build.

Scope, data access, permissions, ownership, integration, hosting and ongoing support are agreed for the project. A prototype is the starting point for validation.

01 · Define

The user and the problem

Agree who it serves, the task it improves and the outcome that will justify the build.

02 · Prototype

Make the journey tangible

Build the core flow and test it before expanding the feature list.

03 · Validate

Check real use

Review functionality, accessibility, mobile behaviour and the handling of data.

04 · Launch & improve

Plan beyond release

Define hosting, support, feedback and the next priorities for development.

Bring us the problem

What would make your audience’s life easier?

Bring us the problem, who it affects and what a useful first version would do.

Start with a question