A concept coined by 2plus3

Occasion-Commerce

Identify the moments when audience, context, place and availability align, then create the most relevant pathway towards action.

We coined Occasion-Commerce to describe how audience, need, context and availability can connect a relevant moment with a practical route towards action. Round, our built occasion-led commerce app preparing for pilot rollout, is one application of that thinking. Explore Round or read the concept in depth.

Problem to solve

Media is commonly planned around audiences and channels while the context that creates demand is overlooked.

The solution begins with the consumer behaviour and commercial constraint, then works backwards into intelligence, experience and activation.

2plus3 Intel

Find the opportunity.

Reveal where audience, need state, movement, time, place and physical availability create a commercial opportunity.

Understand 01Design 02Activate 03Prove 04

The connected experience

Assemble the appropriate content, interaction and action pathway around that occasion.

Audience / occasion / availability / action

Consumer actions

What people can do

Act in the moment · Find physical availability · Start a conversation · Claim an offer · Visit or purchase

Product system

What powers it

2plus3 Intel · Active Reach · Amplify Video · Adapt Gaming · Maps & Location

Explore the products

Evidence

What we can learn

Delivery, attention, intent, visitation, participation and available commercial signals, where the data and methodology support them.

View the evidence ladder

Bring us the problem

Build the journey around your brief.

We will identify the opportunity, define the action pathway and assemble the relevant products and evidence.

Start with a question