Media exposure
Audience, targeting, campaign, creative, reach, frequency, viewability, spend and conversion signals.
2plus3 Intel
Media. Human. Place intelligence.
A privacy-conscious intelligence platform connecting campaign exposure, human movement, place behaviour and available client data to measurable commercial impact.
In development. Intel is our largest development undertaking to date. The sections below describe the platform design and intended outputs. Market coverage, access, latency and methodology are confirmed for each brief before a specific capability is committed.
See the development contextThe data system
Four sources. One decision layer.
Media delivery, mobility measurement, historical place behaviour and client commercial data are integrated, validated and translated into usable intelligence.
Movement measurement
Pseudonymous mobility signals, point-of-interest visits and exposure-to-visit matching.
Place & behaviour
Historical footfall, dwell, frequency, journeys, catchments, competitor visitation and benchmarks.
Commercial truth
Sales, loyalty, customer, product, promotion and operational data, where available.
Intelligence outputs
Move from data to decisions.
The value is not another dashboard. It is the decision the evidence enables before, during and after the campaign.
Planning intelligence
Determine where to advertise, which locations need support, which audiences matter and how investment should move by area.
Campaign measurement
Connect delivery with visitation, frequency, daypart, geography and creative performance.
Incremental impact
Compare exposed and baseline behaviour to estimate visit uplift, cost per incremental visit and statistical confidence.
Customer & place insights
Understand who visits, how often, how long they stay, where they come from and which other places they visit.
Competitor intelligence
Track visitation trends, customer crossover, migration, share of footfall and market benchmarks.
Optimisation & action
Reallocate investment, refine audiences and creative, and turn learning into the next campaign decision.
The learning loop
Plan. Launch. Measure. Attribute. Analyse. Optimise. Grow.
Every activation strengthens a proprietary knowledge base of points of interest, baselines, category patterns, benchmarks, models and optimisation signals.
01
Plan
Understand the market, customer and location opportunity.
02
Launch
Activate with tracking and measurement designed in.
03
Measure
Detect visits and match eligible audiences with exposure.
04
Attribute
Record qualified outcomes against agreed baselines.