What people can do
- Choose a feature to explore
- View supporting product information
- Find a nearby opportunity
- Continue to an offer or response
Interactive video
Amplify Video
Transform passive viewing into an interactive product, retail or response experience.
The problem it addresses
A video can create interest while leaving the next question unanswered.
Add useful interaction around approved video so people can explore features, understand an offer or move towards a relevant action.
What we can learn
Video delivery, completion and defined interaction events. Keep video metrics separate from downstream intent and completed actions.
Explore the evidence ladderWhat the brief needs
Video assets, permitted edits and usage, supporting product content, an action destination and event definitions.
Scope, launch timing, market coverage and measurement are confirmed for the individual brief.