What people can do
- Review delivery and attention
- Understand the response pathway
- Investigate visit or lead patterns
- Choose the next optimisation
Evidence
Measurement & Reporting
Connect campaign delivery with the strongest credible evidence of attention, intent, behaviour and commercial impact.
The problem it addresses
A delivery report can explain what ran while leaving what changed unclear.
Agree event definitions, data availability and the appropriate comparison before activation; interpret the result with its limitations.
What we can learn
The evidence ladder: delivery, attention, intent, behaviour and commercial outcomes, subject to available data and methodology.
Explore the evidence ladderWhat the brief needs
Objectives, KPI definitions, platform and destination access, data owners, time windows and an agreed method.
Scope, launch timing, market coverage and measurement are confirmed for the individual brief.