What people can do
- Start a conversation
- Request information
- Register an enquiry
- Enter a promotion where supported
Direct response
WhatsApp & Response
Create a practical route from campaign interest to conversation, enquiry or promotion.
The problem it addresses
A motivated person can encounter an unanswered inbox or a form that asks too much too soon.
Define the entry point, first response, information needed and owner of the handover before the campaign launches.
What we can learn
Conversation starts, defined response events and qualified outcomes where accessible. A start is distinct from a resolved enquiry or lead.
Explore the evidence ladderWhat the brief needs
Approved number or destination, response owner, operating hours, flow, permissions and measurement access.
Scope, launch timing, market coverage and measurement are confirmed for the individual brief.