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Start with a question
Connected solution

Experience-to-Action

Turn events, sponsorships and brand experiences into participatory journeys that continue before, during and after the moment.

Problem to solve

Live events and sponsorships create concentrated attention, but the relationship often ends with the experience.

The solution begins with the consumer behaviour and commercial constraint, then works backwards into intelligence, experience and activation.

2plus3 Intel

Find the opportunity.

Understand catchments, audience movement and the behaviours that occur before and after the experience.

Understand 01Design 02Activate 03Prove 04
The connected experience

Use participation, content amplification and sequential journeys to extend the value of the moment.

Experience / participation / audience signal / offer or action / continued journey

Consumer actions

What people can do

Play or participate · Register interest · Claim an offer · Continue the experience · Visit a relevant location

Product system

What powers it

Adapt Gaming · Active Reach · Rich Media · WhatsApp & Response · 2plus3 Intel

Explore the products
Evidence

What we can learn

Delivery, attention, intent, visitation, participation and available commercial signals, where the data and methodology support them.

View the evidence ladder
Bring us the problem

Build the journey around your brief.

We will identify the opportunity, define the action pathway and assemble the relevant products and evidence.

Start with a question