Marketing
Campaign evidence
Delivery, creative, reach, frequency, spend and measured response. Establish what ran and which outcomes were actually observed.
by 2plus3Reach-to-Retail IntelligenceKnow where to invest.
Make the next move.
Media connects people to an online or physical destination. VECTOR brings campaign evidence, audience understanding, location context and available commercial data together to sharpen the decision that comes next.
Evidence→Opportunity→Test→Measure→Next move
In development. VECTOR is our largest development undertaking to date. This page describes the platform direction and intended outputs. Available data, market coverage, access and methodology determine what can be supported for each brief.
See the development contextStart with the decision
The business question determines the inputs.
Start with what the business needs to understand or change. Bring together the relevant evidence across marketing, audience, sales, operations, market and place, where available. Validate what each source can tell us before turning it into a recommendation.
People & places
Audience & place context
Audience understanding, destinations, catchments, reported visits and relevant market context, subject to source coverage and permissions.
Commercial inputs
Business context
Sales, product, availability, promotions and operational information where supplied. Use commercial context to make the question more precise.
The command centre
Evidence for the next decision.
Bring campaign, location and audience context into one conversation, then define a test that can improve the next move.
Proposed interface concept.
See the supplied interface previews
A clearer picture. A better brief.
Evidence that helps you act.
The intended decision layer connects campaign, location and audience context with the next test. Preserve source definitions, differences and limitations so a recommendation can be assessed on its evidence.
Evidence
Campaign
Understand what ran, who it reached and what response was measured. Keep delivery, observed behaviour and attributable impact distinct.
Context
Location
Understand destinations, catchments, availability and reported visitation. Identify where additional support could make a difference.
Opportunity
Audience
Connect relevant audience understanding with place, occasion and the behaviour the business needs to influence.
Action
Test & Learn
Turn the evidence into a practical brief: audience and place, message and timing, destination, comparison and the signals that will guide the next move.
Illustrative product concepts. Source coverage and supported outputs are confirmed for each brief.
Keep the source in view
Know what the evidence means.
Retain the source, scope, period and review status. Reported visits, observed response and attributable impact answer different questions.
Illustrative concept. Definitions and limitations travel with the evidence.
From evidence to actionIntelligence finds the opportunity.
Intelligence finds the opportunity.
The system moves it.
VECTOR informs the opportunity. Connected solutions define the journey. Products activate it. Measurement feeds learning back into the next decision.
Start close to the opportunity.
Define the audience, destination and commercial constraint. Confirm targeting coverage and the evidence available.
Give people a reason to act.
Translate the opportunity into a relevant message, useful moment and clear next step towards an online or physical destination.
Make the decision measurable.
Agree a comparison and success measures before activation. Separate delivery, observed response and incremental impact.
Put learning back to work.
Use the result to refine the audience, destination, creative, timing or investment.
Illustrative journeys explain the approach. They are not forecasts or a claim that every planned capability is operational. Client data and workspace access remain separate from this public overview.