What people can do
- Play or participate
- Explore a product benefit
- Make a declared choice
- Continue to a promotion or registration
Participation
Adapt Gaming
Create voluntary attention through participation, then connect the experience with a meaningful brand action.
The problem it addresses
An audience may see the brand without spending useful time with its message.
Build a playable brand experience around a clear creative idea and an appropriate next step.
What we can learn
Starts, completions, time spent and meaningful game events; response measured separately. Participation alone does not demonstrate preference or purchase.
Explore the evidence ladderWhat the brief needs
Creative idea, brand assets, audience, rules and scope, destination and any promotion requirements.
Scope, launch timing, market coverage and measurement are confirmed for the individual brief.