What people can do
- Explore a product range
- Compare features
- Locate a store
- Enter an appropriate response journey
Consideration
Rich Media
Make the creative useful: let people explore, choose, locate and respond inside an interactive experience.
The problem it addresses
A flat message may not give someone enough information to move forward.
Design the unit around the question someone needs answered, with clear interaction and an accessible destination.
What we can learn
Defined interactions, time spent and downstream events. Count purposeful actions separately from accidental or repeat activity.
Explore the evidence ladderWhat the brief needs
Brand and product assets, content, destinations, specifications and a clear event plan.
Scope, launch timing, market coverage and measurement are confirmed for the individual brief.